Featured work
PopHops platform positioning and product system alignment
A multi-surface product challenge spanning outward-facing web positioning, builder workflows, and user-facing product clarity.
Open to selective work
Senior Lead Frontend Developer & Head of UI/UX
Frontend systems with sharper taste, stronger product logic, and less template thinking.
I build product surfaces that need to look sharp, convert clearly, and still hold up under real operational complexity.
Frontend systemsUI/UX directionProduct delivery
Working profile
Hands-on frontend leadership across marketing web, builder tooling, and mobile product surfaces.
My work sits at the intersection of frontend engineering, product systems, and interface direction. The current focus is multi-surface product work across marketing web, builder and admin workflows, and mobile experiences.
- Leads frontend and UI/UX direction for complex product surfaces.
- Balances conversion-focused marketing work with operational tooling and mobile UX.
- Builds systems that are usable in real workflows, not just clean in mockups.
Strengths
The work is strongest when structure and aesthetics reinforce each other.
Recent work lives in the overlap between frontend implementation, product editing, and interface direction.
Frontend architecture
Designing maintainable React and Next.js systems that stay coherent as products expand across routes, states, and teams.
Product thinking
Translating fuzzy requirements into shipped interfaces with clear hierarchy, sharper copy, and sensible user flows.
Cross-surface consistency
Keeping web, builder, and mobile experiences aligned without flattening each product into the same visual shell.
Selected work
Selected product work across platform, builder, and mobile surfaces.
The portfolio stays tight on purpose. The emphasis is product judgment, interface control, and systems that still make sense after launch.
Next.jsReactTypeScriptTailwind CSSDesign systemsProduct strategyMobile collaborationInteraction design
Operational tooling
Builder workflows for campaign and experience configuration
Internal tooling where speed matters, but so do structure, recoverability, and visual clarity under heavy feature depth.
Mobile surface
Mobile experience shaping for discovery and participation
Consumer-facing product thinking across mobile interaction, content clarity, and feature coherence.