Senior lead frontend developer & Head of UI/UX
Tomas
Rainbolt
I design the systems behind products people can actually use.
Connecting product direction, interface craft, and frontend architecture to ship clear, scalable experiences.



Decision log
A look at key product decisions and what they changed.
Constraint
Complexity was crossing surfaces.
Campaign structure, content, publishing, and device behavior had to stay aligned without flattening each experience.
Intervention
One system, multiple expressions.
Shared contracts and deliberate interface patterns connected the builder, API, public web, and mobile product.
Shipped result
Clearer work at every layer.
Operators get a more legible workflow and the end experience stays fast, focused, and recognizably intentional.
- 012016—2018Orchard Labs
Conversion foundation
- 022018—2019Freeway Commerce
Commerce systems
- 032019—2020Station Casinos
High-traffic performance
- 042020—2021Streamline Media
Experimentation systems
- 052021—2024Bandwango
Design leadership
- 062025—NowPopHops
Product architecture
Selected work / three connected surfaces