Current focus
Senior lead frontend + UI/UX work
Leading interface direction and frontend delivery across the PopHops ecosystem, with work spanning public web, internal builder tooling, and mobile-facing product surfaces.
About
Hands-on frontend leadership with a product editor's eye.
My work sits at the intersection of frontend engineering, product systems, and interface direction. The current focus is multi-surface product work across marketing web, builder and admin workflows, and mobile experiences.
Product shape
Multi-app product thinking
Working across conversion, configuration, and end-user experience rather than treating each product surface as a separate design language.
Working style
Hands-on design and engineering
Tight iteration between layout, copy, interaction, and implementation so decisions stay grounded in what can actually ship.
Principles
Clarity before decoration
The visual layer should sharpen meaning, not compete with it.
Systems over one-off pages
Reusable decisions matter more than isolated hero sections.
Operational realism
Interfaces need to survive long-lived product constraints, edge cases, and admin workflows.
Approach
Clarity comes first. The interface should make the product easier to understand, not busier.
Systems matter more than isolated pages. The work should scale once the product inevitably gets messier.
Good UI/UX work includes the operational side, not just the visible marketing layer.